If, on the other hand, you want nothing less than the full capabilities that a CRM offers, we're here to help. If you find a potentially steep learning curve daunting, you may prefer to look into a CRM designed specifically for small businesses. The trade-off is that these systems can sometimes be complex. Modern CRMs offer a wealth of features, sufficient to scale to the needs of even the largest enterprises. A CRM can help you track, analyze, and audit the entire lifecycle of every customer relationship, including the initial purchase, support calls (and what they were about), and regional sales representatives' notes from sales calls.

But customer relationship management (CRM) can provide so much more. Read our editorial mission (Opens in a new window) & see how we test (Opens in a new window).įor a small business in its early stages, basic contact tracking may be enough to support its sales and support efforts. Since 1982, PCMag has tested and rated thousands of products to help you make better buying decisions. How to Set Up Two-Factor Authentication.How to Record the Screen on Your Windows PC or Mac.How to Convert YouTube Videos to MP3 Files.How to Save Money on Your Cell Phone Bill.How to Free Up Space on Your iPhone or iPad.How to Block Robotexts and Spam Messages.

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