Rented content is restricted to only being stored in a single place at any given time.Unfortunately, the restrictions on rented content as opposed to purchased content don’t end with the time limits… Music content can be purchased from an iPhone or iPod touch and will automatically transfer back to your main iTunes library the next time you sync, and with the new Apple TV 2.0 update, content can also be purchased on the Apple TV and transferred back to your main iTunes library. Further, purchased content obviously does not expire, and once downloaded will remain in your iTunes library indefinitely-even if that content has been removed from the iTunes Store itself. This content can still be transferred onto multiple Apple devices, including up to five authorized computers running iTunes, five authorized Apple TV devices, any number of iPhones, and any number of current or even previous models of iPod. The recent announcement of the rental service has not changed the way in which protected content purchased from the iTunes Store works. In part two we will be taking a more in-depth look at the actual format, resolution and quality of the content available from the iTunes Store via iTunes and the Apple TV.

Itunes film download